Results & Strategy

How can professional photo and video support our marketing?
Strong visual content can help prospective clients and patients understand:

• Who they will be working with

• What the experience may feel like

• What services you provide

• What happens next

• Why your business is different

Rather than creating content simply to fill space, I plan assets around the questions and uncertainties your audience may have before contacting you.

The goal is to make your online presence clearer, more familiar and more consistent with the experience you deliver in person.

Can you create content for social media?
Yes.

Photo and video projects can be planned with social media use in mind, including vertical video, short-form clips, portraits, behind-the-scenes imagery, educational content and other reusable assets.

My focus is primarily on creating the content library. Ongoing social media management is not currently a core BrianTripPhoto service.

Compliance & Permissions

Do you understand HIPAA and patient privacy?
Yes. Medical productions are planned carefully around patient privacy and the healthcare environment.

That includes avoiding unnecessary PHI in the frame, controlling filming areas, coordinating with the practice before production and using appropriate written patient authorizations when identifiable patients or protected health information will be used.

The healthcare provider remains responsible for determining its HIPAA and legal requirements and I work with the practice's established privacy and authorization procedures.

Can patients appear in photos or videos?

Yes, when the practice has obtained the appropriate written authorization.

Depending on the project, patients may appear in consultation scenes, testimonials, treatment-related imagery or other brand content.

For staged scenes, staff members or professional models can also be used when that makes production simpler.

What about patient testimonials?
Patient testimonials can be produced when the practice has the appropriate written authorization and has approved the content. I assist with this.

I recommend focusing testimonials on the patient's experience, process, communication and care rather than making unsupported promises or guarantees.

Can a patient later revoke authorization?

HIPAA gives an individual the right to revoke an authorization in writing. The revocation generally applies prospectively and does not invalidate actions already taken in reliance on a valid authorization. Practices should follow their own legal and compliance procedures regarding future use of the material.

How do you approach patient privacy during marketing productions?

I provide a sample consent form to each patient that is identifiable in the frame. It is important to understand, that a patient can ask you to take down or cease using their identity in any and all advertising according to HIPAA. For more information we can discuss inside a discovery call.